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DCE Newsletter

DCE Newsletter | April 2025

INTRODUCING YOUR NEW DIGITAL ENGAGEMENT DIGEST

Welcome to the first issue of the Digital Community Engagement (DCE) Monthly Newsletter—your new one-stop hub for staying current on all things digital in polio eradication and public health.

Every month, we’ll deliver real-time insights from the field, spotlight high-impact campaigns, share emerging digital trends (including AI), and equip you with tools that support strategic action. Whether you're tackling misinformation or crafting digital outreach, this newsletter is designed to keep you informed and empowered.

We’re just getting started and your feedback will help us improve with each issue.

Let’s keep building a smarter, more connected approach to digital engagement—together.


Adnan Shahzad
Digital Community Engagement Manager,
UNICEF NY HQ 

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HIGHLIGHTS: WHAT’S DRIVING IMPACT

Pakistan

A new DCE campaign targeting 5M people will launch on April 18, aligned with the NID. Focused on high-risk districts, it will use digital messaging to boost awareness, counter misinformation, and engage caregivers.

Lake Chad Basin

Five coordinated DCE campaigns will roll out from April to June across CAR, Cameroon, Chad, Niger, and Nigeria—focusing on synchronized messaging to improve preparedness and trust.

Strengthening Skills for Impact

In March, the DCE team led two key sessions. In Nigeria, 89 UNICEF, government, and GPEI partners joined an online training on digital engagement basics, while DCE specialists explored advanced use of tools for data-driven insights.

DATA ANALYTICS: KENYA DCE CAMPAIGN

Kenya’s digital campaign went beyond its targets, using a mobile-first strategy to reach caregivers in high-risk areas. The messaging focused on what mattered most: the vaccine is safe, available, and nearby.

VOICES: REAL PEOPLE, REAL IMPACT

Ny Hasina Ramahenina, DCE Specialist with the UNICEF Polio Outbreak Response Team, emphasizes how local voices—whether community leaders or trusted news sources—play a pivotal role in building vaccine confidence.

“When community members share vaccine information online, trust builds and misinformation loses its hold.”

POLIO PULSE INSIGHTS: TRENDING NARRATIVES

This month’s top narratives highlight how fast misinformation travels—and how deeply it can influence vaccine decisions. From viral denial content to geopolitical rumors, we’re tracking the conversations shaping public trust in polio vaccines. Explore the summaries below, and visit Polio Pulse for real-time insights to support your decisions, messaging, and field response.

🎥 Viral Content

March 27, 2025

Several U.S.-based social media accounts, including one known for promoting anti-vaccine falsehoods, have shared a recent interview between a known conspiracy theorist podcaster and a U.S. physician. The physician repeats multiple unfounded claims about polio that have been repeatedly debunked, including that it is caused by the pesticide DDT, that poliovirus itself is “mostly harmless,” and suggesting that increased sanitation, not vaccines, led to polio’s decline. Some posts garnered significant engagement, with one receiving 2,000 comments and another accumulating 25 million views. While some comments echoed anti-vaccine claims and warned people against vaccines more generally, several criticized the podcaster and his anti-vaccine, so-called “junk science” claims.

Geography: EAPR: Indonesia; ESAR: Ethiopia, Eritrea, Madagascar; WCAR: Kenya, Nigeria, Guinea, Togo, Liberia; MENA: Yemen; Global (Other): United States, Canada, Mexico, Brazil

Themes: Safety and side effects, Effectiveness, Conspiracy theories, Necessity, Ingredients, Research and clinical trials

Risk Assessment: The posts’ high engagement increases their risk, but this is countered by being shared mainly among U.S.-based accounts. Messaging may emphasize that OPV has been instrumental in reducing polio cases globally and that all countries that have eradicated polio have done so using the polio vaccine. Like the continuous spread of misinformation about whether or not the polio vaccine can cause polio, the myth that polio and other vaccine-preventable diseases are caused by environmental factors has been used to argue against the use of vaccines for decades. Messaging may explain that polio is caused by poliovirus, not by exposure to pesticides, lead, arsenic, or any other chemical

March 25, 2025

U.S. and French-based social media accounts shared a video interview with a known French anti-vaccine advocate on a site with a history  of promoting anti-vaccine conspiracies. The posts claim that the interviewee, a retired French physician, is “raising the alarm” about a heightened risk of cVDPV2 at “10 times the rate of WPV” through the oral polio vaccines allegedly promoted by Bill Gates and WHO. Responses to the posts were both in favor of and against the physician, and some also criticized Bill Gates’ and so-called Western “experiments,” repeating the debunked myth that Gates used vaccination efforts as a forced depopulation plan. One response from a user claiming to have worked for “UNICEF/CDC/WHO vaccination campaigns” sowed doubt about vaccination efforts. However, overall the posts have had relatively few engagements and are being shared mostly in the United States, France, and Canada.

Geography: ESAR: Madagascar; WCAR: Niger; Global (Other): United States, France, Canada

Themes: Conspiracy theories 

📣 Conspiracy & Misinformation

March 31, 2025

Global news outlets and social media users debated the role of international aid following reports that the U.S. plans to terminate funding for GAVI. News articles warned that the cuts will threaten millions of lives and lead to preventable disease outbreaks. Several social media users proposed herbal remedies and “natural immunity” as an alternative to vaccines, while others alleged that vaccines harm children and target black people for depopulation.

Geography: EAPR: Indonesia; WCAR: Kenya, Ghana, Nigeria; ESAR: Malawi, Zambia; MENA: Algeria, Egypt; ROSA: Pakistan; Global (Other): Colombia, France, Japan, Namibia, Spain, United States

Themes: Conspiracy theories, Necessity, Safety and side effects

April 06, 2025

On April 6, Gaza’s Health Ministry warned that Israel is blocking polio vaccines from entering the region, putting over 600,000 children at risk. In response, many commenters called for an end to the blockade, while other posts claimed that polio vaccines are “toxic” and unnecessary during the conflict.

Geography: MENA: Palestine

Themes: Necessity, Safety and side effects

Risk Assessment: Low

Stay ahead of the curve

Polio Pulse gives you real-time access to the latest rumors, risks, and narratives shaping polio vaccine acceptance. Use it to monitor trends, inform your strategy, and respond faster—wherever you work.

RESOURCES: YOUR DCE ESSENTIALS

DCE Strategy 2025–2026

Our north star for DCE. The strategy outlines five key pillars—from debunking misinformation to empowering digital volunteers—to guide how we engage communities and respond in real time.

Polio Digital Message Guide

A hands-on guide to help you respond to polio misinformation online. Includes risk assessment tools, sample messages, and tips for turning social listening insights into content that works.

AI Adoption Toolkit

A practical toolkit to help UNICEF teams safely and confidently integrate AI into everyday work. Includes role-based guidance, learning tracks, and templates for planning and communications.

Stay in touch with the DCE team

Have input, questions, or something to contribute?