Introducing the Polio Digital Messaging Guide

A Strategic Tool for Digital Engagement and SBC

Over the past few years, our Digital Community Engagement (DCE) efforts have faced a steady flow of online rumors, misinformation, and disinformation related to polio. The Polio Digital Messaging Guide is a culmination of these experiences, offering practical tools to boost vaccine confidence and counter misinformation. Key features include:

• Step-by-Step Strategies: Detailed guidance on crafting impactful digital messages tailored to specific audiences.
• Templates and Tools: Ready-to-use resources for designing effective communication campaigns.
• Misinformation Management: Proven approaches for both “prebunking” and “debunking” misinformation in real time.
• Trusted Messengers: Insights on leveraging credible voices in communities to amplify key messages.
• Social Listening Integration: Strategies to use data from social listening to inform and refine messaging efforts.

By bridging digital best practices with field-based health communication, the guide equips teams with the knowledge and tools needed to protect children from polio while fostering trust in vaccination programs.

Discover how this essential resource can elevate your digital engagement approach and inspire action today!