This case study highlights UNICEF’s uInfluence initiative in Pakistan, a country where polio remains endemic. Implemented under the Digital Community Engagement (DCE) program in partnership with The Public Good Projects, uInfluence mobilized over 9,000 local digital volunteers to counter misinformation, increase vaccine confidence, and support on-the-ground immunization efforts.

Three key strategies were deployed in 2024:

• A Vaccination Campaign Digital Activation reaching over 9 million people, boosting public awareness and engagement around a national immunization drive.

• An in-person event in Lahore, connecting digital influencers with health professionals and frontline workers to deepen trust and build advocacy capacity.

• Two responsive ad campaigns targeting polio misinformation narratives on Facebook and Instagram, which reached 8.9 million people and triggered over 540,000 engagements.

Evaluation results showed significant improvements in vaccine perceptions, digital engagement, and willingness to share accurate health information—particularly among parents. The success of this hybrid digital-community model reinforces its value for replication in other high-risk settings.