Skip to main content
Home

Main navigation

  • Library
  • About
    • About Polio
    • nOPV2 vaccine
  • Learn SBC
    • Using Social Data
    • Digital Community Engagement and Misinformation Management
    • Join Agora Course
  • News
    • Subscribe to Our Newsletter
  • Pulse
Polio Toolkit
PDF

533.25 KB

Target Audience Analysis

This document provides methods to help determine the target audience and how to most effectively communicate to them. It also includes examples of behavioural analyses for different target audiences.
Audience Analysis
World
English
  • Strategic Communication Tools
  • Data, Research, Monitoring, and Evaluation: Supplementary
Audience_Analysis_Guidelines.pdf
polioc logo

The Polio Toolkit is a web-based hub managed by UNICEF Digital Community Engagement (DCE) Unit as part of the Global Polio Eradication Initiative (GPEI). It brings together evidence-driven social and behaviour change (SBC) learning resources, strategies, and tools to address misinformation, strengthen vaccine confidence, and support effective community engagement across polio-endemic and outbreak contexts.

Find us on Social Media

Social media

  • YouTube
  • Twitter

polioc logo | ©2026, GPEI. All Rights Reserved

Footer menu

  • Contact Us
  • Terms and Conditions
  • Terms of use