A how-to manual for the art and science of maximising immunization rates through communication: Whether you are reacting to the initial report of a poliovirus outbreak and need to get the word out quickly or managing a protracted outbreak and need a more nuanced communication approach that can address campaign fatigue or localised immunisation resistance, the Polio Communication Global Guide provides the guidance and resources you need to reach your target audience withcreative and effective communication. It is the introduction to the strategy and the first of four mini guides, providing guidance in three scenarios: Outbreak, Enduring Outbreak and Maintenance.